SMS Marketing The Latest Advancement In Marketing Strategy
There is a mobile in almost every single pocket.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. SMS messaging is one of the most efficient marketing channels for communicating directly to the customer, particularly given the personal relationship people have with their phones.
Perhaps the most popular of these techniques is SMS marketing, but what exactly does this involve and how can it help businesses boost their marketing efforts? Moreover, are there any potential pitfalls to using mobile marketing? Put simply, ‘SMS marketing’ refers to the sending of text messages to selected mobile phones with the intention of marketing a company’s product or service.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.The store and the forward facility would help in storing the message in the SMSC server and can wait for days if necessary and then when it would be delivered when your customer comes within range or turns his mobile on.Therefore as SMS is a spam free communication system, there is less chance of disturbing your customer and losing your message without the knowledge of your customer.
Therefore if you send an SMS instead of calling it would be that you are not going to disturb your customer much and even your message is delivered to him.On the other hand, it is also useful for your customer as he can read the SMS any time when he thinks appropriate and even goes through it several times from the better understanding.Potentially, a consumer could receive a voucher by text when out shopping and then make instant use of it, which is perfect for the retail industry. SMS messaging can also be highly targeted especially as bulk messaging systems allow for the easy uploading of address books and contact lists and this allows business to specifically select the recipients of each message.Time is of the essence when it comes to reacting to opportunities within a competitive retail market.Online shopping is prevalent in today’s society with many people doing it for convenience or they just simply don’t have the time to go out.Ultimately, the whole point of marketing is to generate business and in an era where convenience seems to be the deciding factor for most customers, text messaging comes out top as a marketing tool for the retail industry.
Regarding what SMS marketing is used for, many companies like to use it to promote exclusive offers because it’s a way of making the customer feel valued and it improves brand loyalty.